BEAD Rx

To showcase our commitment to exploring AI in the creative process and to have a little fun along the way, my agency produced a parody commercial for a fake prescription drug called BEAD Rx. The video pokes fun at the “symptoms” caused by low federal funding and presents BEAD Rx as the over-the-top cure to the madness. AI tools used: ChatGPT, VEO, Higgsfield, Envato and Elevenlabs. Compiled with Adobe Premier.