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One of Dove's constant community efforts is to remind young women to be happy with who they are. As part of the Campaign for Real Beauty, they launch TV spots, and host seminars geared towards young girl's issues with self esteem. The challenge is how do you tap into the young teen, who's dealing with a whole new set of issues and pressure.
Launch a website that follows 4 teens for 6 weeks and highlights the struggles that they face, but also the goals that they achieve. Allow users to watch, comment and truly follow their lives.